Roku respects and values the privacy of our users. This Privacy Policy describes the information that Roku, Inc. and our affiliated companies other than TOH Intermediate Holdings, LLC and its subsidiaries (“Roku,” “we,” or “us”) collect about consumers (“you” and “your household”) and how we use and disclose that information.

This Privacy Policy applies to information collected by Roku through the “Roku Services”, which includes: Roku's websites (“Roku Sites”), Roku’s products and certain other products utilizing Roku’s streaming platform or operating systems (including Roku players, Roku TV models, Roku Smart Home devices, speakers and other audio-enabled products) (collectively, “Roku Devices”), Roku’s mobile apps (including the Roku Mobile App and Roku Smart Home App), Roku branded channels like the Roku Media Player and The Roku Channel (“Roku’s Channels”), Roku’s advertising services, Roku emails and newsletters, and Roku’s accounts on third-party social networking sites.

Using our products and services, you can access channels provided by other companies (“Third-Party Channels”), including hybrid broadcast broadband (“hbbtv”) channels that may be available in your region. When you install, access or stream one of these channels, you are also interacting with that channel directly, and the channel provider and its analytics and advertising partners may collect information from your Roku Device, including your device identifier and how you use their services. In addition, Roku’s Channels may also be available on platforms operated by other companies, including smart TVs, set top boxes, streaming devices, gaming devices, mobile devices or other internet connected devices. This Privacy Policy does not cover the actions and privacy practices of these channel providers, platform operators or their partners. For more information about how these companies use your data, please see their privacy policies.

Information is collected from or about you from various sources, as described below.

When you sign up for a Roku account, we ask for information such as your name, email address, postal address, telephone number, birth date, tax ID (for users in certain countries), gender and other demographic information. If you sign up using a social media account, we may also receive information from those social networking services, for example, your name or username. We also may collect similar contact information if you register to use or receive other products or services offered through Roku, such as when you register to receive copies of blog posts.

When you subscribe to a streaming service from another provider through the Roku Services (e.g., when you subscribe to a streaming service on Roku Sites or within The Roku Channel, or to a Third-Party Channel on a Roku Device), your Roku account registration information may need to be collected by the provider to create an account with that service. For more information about how these providers will use your data, please see their respective privacy policies.

When you add a credit card or payment method to your account or place an order with us, we will also collect your payment information and billing address, and if you make a product purchase, other information that may be needed to complete your purchase, such as your shipping address, tax ID or other verification information.

We connect you with merchants who partner with us to offer goods and services for sale on the Roku Services, through features such as shoppable ads. If you interact with a shoppable ad or if you choose to make a purchase on the Roku Services from these participating merchants, they and their partners will also collect information about you or information you provide, including your name, billing address, shipping address, email address, phone number, and payment information, to process the transaction, fulfill and ship your order, and for other purposes. You should review the privacy policies of the companies with whom you choose to transact with to understand how your data will be used by them. Roku will also collect your purchase information.

If you use product features with text messaging or email, Roku will also collect the phone number, email address, and any other contact information you provide to communicate with you in accordance with your account preferences and device or service settings. You may modify your Roku communication preferences and settings at any time by updating this information in your Roku account, in the relevant Roku mobile app, or certain device settings. Please consult the relevant online support documentation here for more information.

If you contact us directly, we will receive additional information you provide, such as your name, email address and phone number, and the contents of any message or attachments that you send to us. You may also provide us with information if you subscribe to marketing communications from us or to obtain content such as product information, whitepapers and reports. If you message other users on the Roku Services like Roku Community, we will receive the contents of those messages.

We also collect the personal information of other people. For example, if you invite or refer our products or services to families and friends by providing their names or email addresses, or if you provide the postal addresses and other contact information of recipients for gift purchases. Personal information about other people may be collected and used when you use Roku Smart Home devices and services. For instance, your Smart Home Devices may capture videos, images or voice content of other individuals.

We rely on you to obtain any required permissions in advance to allow us to collect their personal information.

Roku collects and may review (for example, for content moderation purposes) any files, including photos, videos or audio files, that you choose to upload or make accessible to the Roku Services.

You can provide comments, reviews and feedback on Roku Sites (e.g., Roku’s developer forums, blogs, message boards, community pages), and accounts on third-party social networking sites. Information posted in these venues may be available to the public. Please be mindful of your own privacy needs and those of others as you choose what to disclose and make public. We cannot control the privacy or security of information you choose to make public.

We may receive information about the browsers and devices you use to access the Internet, including our services, such as device types and models, unique identifiers including advertising identifiers (e.g., for Roku Devices, the Advertising Identifier associated with that device), MAC address, IP address, operating system type and version, browser type and language, Wi-Fi network name and connection data, and information about other devices connected to the same network. We may also gather the WiFi MAC addresses, country code, and broadcast signal strengths of your router and other Wi-Fi routers in your area. For Roku Devices, we may also collect the name of the retailer to whom your Roku Device was shipped, various quality measures, error logs, software version numbers, and device status (including the status of battery-powered accessories). When you enable Bluetooth while using Roku Services, we may collect your Bluetooth usage, such as connection quality, the name of the device connected to your Roku Device, and the start and stop time of your connection.

We may infer your general location information and internet service provider from the device information we collect (for example, IP address and MAC address may be used to infer your geographic area). You may also choose to provide your location to enhance the functionality of your Smart Home Devices.

We and our business partners, such as analytics and advertising partners, collect information about your online activities over time and across different online services. For example, we use cookies, pixel tags, web beacons, SDK, device identifiers or similar technologies to recognize you when you use Roku Services, and to collect information such as the number of visits, which features, pages, or content are popular, and to measure your browsing activities. These technologies allow us to optimize the operation of our services, including by allowing us to ensure our services are functioning properly, improve and personalize the services, and to provide, personalize, and measure advertisements.

Similarly, we and our third-party service providers use e-mail tracking technologies to monitor the success of e-mail campaigns (for example, to track whether an email was opened and record how many e-mails in a campaign were opened).

We receive information about your interactions with the Roku Services, such as your browsing history, search history, search results, audio information when you use voice-enabled features, interactions with content and ads, and settings and preferences. When you access streaming services on a Roku device or Roku’s Channels on other devices, we may collect information about your activities, like the channels you install or access (including usage statistics such as what channels you access, the time you access them, and how long you spend viewing them), and information about the videos and other content you select and stream within these streaming services. If you use the Roku Media Player to view your video or photo files or listen to your music files, Roku will collect data about the files viewed within the Roku Media Player, such as codecs, and other metadata of the local files you play through the Roku Media Player.

When you use a smart TV with our operating system (e.g., a Roku TV model) with the Smart TV Experience enabled, we use Automatic Content Recognition (“ACR”) technology toreceive information about what you watch via the TV’s antenna (including live television content and ads), and via devices connected to your TV (including streaming players, consoles and cable and satellite set top boxes). For example, we collect TV viewing information such as the programs, commercials, and channels you view, the date, time and duration of the viewing, and how you use the on-screen TV guide. We collect TV viewing information both when you access live TV directly through your Smart TV’s interface and when you access live TV from within a Third-Party Channel. If the Smart TV experience is enabled on your TV, we will use this information to personalize your TV viewing experience and ads.

If you use Roku’s mobile app as a remote control or to otherwise interact with another device, we will collect the device identifier of the device with which the mobile app interacts.

Through Roku’s advertising services, we receive information about when, where and how an ad was displayed, the content you were viewing when the ad was served, and your clicks and any other information you provide when you interact with the ad (such as your phone number in order to receive a coupon code, your zip code to find an advertiser’s closest locations or information related to the purchases you make through our shoppable ads). For example, when Roku provides advertising services in Third-Party Channels, Roku receives information related to the ad, such as the name of the Third-Party Channel and the genre, language, and rating of the content you are watching when Roku serves the ad.

When you visit websites, apps, channels, streaming services, and connected devices (including Smart TVs and mobile devices) to which Roku provides advertising or measurement and analytics services, we may receive information about your activities, including the content you view, the date and time of your visits, how you interact with these websites, apps and devices, and how you interact and respond to ads. If our advertising partners choose to disclose this information to us, we will also receive other information connected to your interactions with these ads or advertisers, such as your name, email address, phone number, postal address, IP address, user agent and other online identifiers (such as any subscription ID or advertising IDs) that the advertiser has associated with you. For more information about how these advertisers use your data, please review their privacy policies. We may also receive your precise geolocation information (including from ad networks and advertising partners) and use it for advertising purposes, including ad targeting.

We collect information about you from other sources for the purposes described in Part II of this Privacy Policy, including to provide you a tailored user experience and advertising that may be of interest to you. For example, we may collect information from the following sources: 

We may also receive your personal information from other individuals if they have referred you as described under Part I, Section A(5), above.

If you install, access or use a streaming service through us (such as a Third-Party Channel or third-party streaming service within The Roku Channel), or if you conduct a voice search in one of these services, or when you access these channels through any available hbbtv features on your Roku TV model's remote, you may also be interacting with that provider directly, and the provider and its advertising partners may collect information about your Roku Devices (including unique identifiers, IP addresses, and device settings like language and time zone) and your usage of their service (e.g., videos, ads and other content you search, select and stream within their service, and audio information when you use some of the voice-enabled features). These streaming services may collect some of the information described in this section when their app is installed but not actively streaming.

These streaming services may also receive your Roku account registration information (if you choose to subscribe to their service), and information about your interactions with the Roku Services, as further described in Part III, B below. You should review the privacy policy for the streaming service you want to install or stream to understand how your data is used by that provider.

If you link your Roku Device or Roku account to a non-Roku service (e.g., Google Photos, Alexa and Google Assistant), you are choosing to have the provider of that service collect information about you and your Roku Device, which may include device type and name, device identifiers, its state (e.g., whether the device is powered on, whether the device is playing video), names of installed streaming service apps, and the names of your device HDMI ports. If you direct a virtual assistant to display content, we will also disclose the content to the virtual assistant provider to carry out your request. For information about how these providers use this data, please review their privacy policies.

7. Information Collected by Third-Party Platforms and Devices You Use to Access the Roku Services

If you access our services, such as Roku’s Channels, on platforms and devices operated by other companies, including third-party smart TVs, streaming devices or mobile phones, these companies may also collect information about you. You should review the privacy policy for these companies to understand how your data is used by them and their partners.

We may combine the information we collect about you and use it to derive other information and inferences about you. We use the information we collect and derive for the following purposes:

We work with other businesses (including contractors and service providers) to provide services for us and to help with our operations, which may require that they access and use your information. For instance, we may use other companies to communicate with you (including via telephone, email, or letter) about our products or services, to send information to you, to process and collect payment via your credit card (if applicable), to provide customer support and other services (including any chat feature managed by our service providers, who will receive your communications through the chat feature), to obtain additional data about you, and to perform analytics and other work that we may need to outsource -- such as using Google Analytics to collect and process certain analytics data for Roku Services. These analytics services may also collect information regarding your use of other companies’ websites, apps, online services, and devices. You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

We may disclose personal information (including Roku account registration information when you sign up with the channel or content provider, and information about your interactions with their content and the Roku Services), with partners whose services are available through the Roku Services such as providers of Third-Party Channels and other content providers on the Roku Services. This information is disclosed for different purposes, including for reporting and analytics (for example, to understand content popularity, viewership and use of the partners’ services), helping you subscribe to channels or access paid content, providing services to you, tailoring your user experience, customizing your content searches and discovery, and personalizing ads to you.

We work with ad networks and other advertising partners to show you ads that we think may interest you for Roku’s products and services on Roku Services and on other companies’ websites, apps, and devices. We also work with them to show you ads from advertisers on Roku Services and on other companies’ websites, apps, and devices. We disclose information to these ad networks, advertising partners and our advertisers, and they may set and access their own cookies, pixel tags and similar technologies on the Roku Services and they may otherwise collect or have access to information about you which they collect over time and across different online services and devices.

We work with advertising measurement providers and their service providers to help us and our advertisers understand information about the content and ads viewed, and the effectiveness of ad campaigns, including the audience that saw their ads and how they responded. These measurement providers collect or receive information about your viewing of or interaction with content and ads, including ads that you view within Roku’s Channels and Third-Party Channels, as well as the content and ads that you view through your Roku TV model’s antenna and connected devices (if Roku’s Smart TV experience is enabled), and ads you view on other websites, mobile apps, and connected devices (including Smart TVs) to which Roku provides advertising services. We may also disclose your demographics data and audience segments (e.g., sports fans, sitcom enthusiasts, cord cutters, etc.) with advertising measurement providers and their service providers.

Measurement providers use your information to create statistics about what content and ads are being watched – for example, to help them and their clients understand the audience viewing the content or ads, and to measure the effectiveness of the ads.

Roku, through its advertising services, provides measurement and analytics solutions to other companies. In providing these services, we analyze and reorganize ad campaign data from these companies and provide analytics reports to help them better understand the audience that viewed the company’s ads and whether those viewers belong to the same household.

If you access our services, such as Roku’s Channels, on media streaming devices or mobile devices from other companies, we may disclose certain information to them, including information about your interactions with Roku’s Channels and their content, IP address, device identifier, and user privacy settings to coordinate on the provision of services to you, tailor your user experience, and personalize ads to you.

If you buy goods or services on the Roku Services, we may need to disclose information about you and information you provide to the merchant to process the transaction, fulfill and ship your order, and for other purposes.

We may disclose your information to our current or future affiliates (which means a parent company, and any subsidiaries, joint ventures, or other companies under common control), in which case we will require our affiliates to honor this Privacy Policy.

We may also disclose personal information, including personally identifying information, with your consent, for example, when you agree to our provision of your personally identifying information to other third parties for their own marketing purposes, subject to their separate privacy policies.

We may also disclose your information to others in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction or proceeding involving sale, transfer, divestiture or disclosure of all or a portion of our business or assets to another company.

We may also disclose your information (1) to comply with laws or to respond to lawful requests and legal process, (2) to protect the rights and property of Roku, our employees, agents, customers, and others, including to enforce our agreements, policies, and terms of use, (3) in an emergency to protect the personal safety of Roku, its employees or customers, or any person, or (4) to investigate, prevent, or take action regarding illegal or suspected illegal activities.

We may also disclose aggregated or de-identified information (i.e., information that does not personally identify you directly), or statistical information about you, including demographics data and audience segments (e.g., sports fans, sitcom enthusiasts, cord cutters, etc.), to others for a variety of purposes, including for their own uses, for example, for improving their products and services for us and others, and to make ads more relevant to your interests.

We may disclose your information to other users of the Roku Services at your request, or when you use certain features of our products and services. For instance, if you post comments or publish a review of a Roku product on the Roku Sites, other users of the Roku Sites will be able to read your review. If you upload content, including comments, videos or audio files, to the Roku Services, or if you grant access to your Roku Devices, these content and devices will be viewable by other users. If you direct message another user through the Roku Services, then we will disclose your message and your user ID to that user.

If you have a Roku account, you may view and update certain contact and billing information we have about you by logging into your account on Roku.com. If you otherwise wish to ask for access, correction, or deletion of any of your personal information held by us, please click here. However, we may decline requests that are unreasonable, prohibited by law, or are not required to be honored by applicable law.

Our marketing emails tell you how to opt out of receiving further marketing emails. If you opt out, we may still send you non-marketing emails, such as emails about your accounts and our business dealings with you, and, as allowed by applicable law, requests for your participation in surveys. You may also opt out of receiving marketing emails from us by unchecking the box here.

If you are logged in to your Roku account, you can manage your preference for personalized ads from Roku by adjusting the “Personalized Ads” setting in your account. You can access this setting in the Privacy section of the Settings menu of your Roku players and Roku TV models, or on our website here. When you disable this setting, we will not personalize your ads while you are accessing our services using your Roku account. You will still see ads, but they will be less relevant to you. Ads you see can still be “contextual” – for example, they can be based on the subject matter of what you are viewing or the time of day. If you are streaming a Third-Party Channel on a Roku player or Roku TV model, that channel may not respond to this setting. It may offer its own settings to address ad personalization and you should review the privacy policy provided by the Third-Party Channel to understand your choices. You can also reset the Advertising Identifier of your Roku player or Roku TV model by choosing “Reset Advertising Identifier” in the device settings.

If you use Roku’s services without logging into your Roku account, or if you access other websites, apps, or devices where Roku provides advertising services, you can exercise your choices below. Each of these opt-out mechanisms below opts you out of Roku’s personalizing of ads only for that specific device or browser and will not affect activities or personalized advertising on other browsers or different devices.

You can opt out of personalized ads from third parties on the Roku Sites through our opt-out tool included in Roku’s cookie policy here. This tool opts you out of personalized advertising only for the specific browser from which you opt out and will not affect activities or targeted advertising on other browsers or different devices.

D. Choices Regarding “Smart TV Experience” and Automatic Content Recognition (ACR) on Roku TV Models

If you would like to disable the Smart TV Experience on your Roku TV model, please visit your Roku TV model’s Settings menu (Settings > Privacy > Smart TV Experience) and de-select “Use Info from TV Inputs”.

Visit the Settings menu of your Roku Device with voice-activated features (under Settings > Privacy > Voice) for controls regarding channel applications’ access to the microphone on your remote control or mobile device. You can also disable Roku’s retention of voice recordings captured on your remote control or mobile device by logging into your account on Roku.com and visiting the Voice Settings page. For Roku remotes with a hands-free voice feature, you can disable that feature. Please refer to the product information accompanying these remotes or our support website for further instructions.

If you own a Roku Smart Home device, you can manage device settings and the retention and transfer of device content from the Roku Smart Home Mobile App and/or the Roku Smart Home webpage. You may be asked to provide video and audio recordings to help Roku and its partners improve their products and services but are not required to provide consent.

A. Security: We use industry-standard methods of securing electronic databases of personal information. However, you should know that no company, including Roku, can fully eliminate security risks associated with personal information. To help protect yourself, please use a strong password, do not use the same password to access your Roku account that you use with other accounts or services, and protect your usernames and passwords to help prevent others from accessing your accounts and services.

B. Transfers: Roku is a global company with affiliates, varied business processes, management structures and technical systems that cross borders. Information collected by Roku or on our behalf may be stored on your Roku Devices, on your mobile device if you use Roku’s mobile apps, or on our servers, and may be transferred to, accessed from, or stored and processed globally in any other country where Roku or its service providers maintain facilities or call centers, including jurisdictions that may not have data privacy laws that provide protections equivalent to those provided in your home country. While such information is outside of your country of residence, it is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country. We will protect all personal information we obtain in accordance with this Privacy Policy and take reasonable steps to ensure that it is treated lawfully.

C. Retention: Personal information we collect may be retained for as long as needed to fulfill legitimate business purposes, including the purposes outlined in “Information Usage” under Part II, or for a time period specifically required or allowed by applicable regulations or laws.

This additional notice is for residents of California, Colorado, Connecticut, Florida, Montana , Oregon, Texas, Utah, and Virginia, and supplements the information contained in the Privacy Policy and applies to residents of those states whose data we process as a business or controller. It also describes how you exercise the rights under the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Act Concerning Personal Data Privacy and Online Monitoring, the Florida Digital Bill of Rights, the Montana Consumer Data Privacy Act, the Oregon Consumer Privacy Act, the Texas Data Privacy and Security Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively the “U.S. State Privacy Laws”).

For the purpose of this section (Part VI), “Personal Information” means information that the laws listed in this Part VI define as “Personal Information or “Personal Data”. Personal Information does not include information that is:

In the event that a term used in this Part VI has a different meaning under different U.S. State Privacy Laws, such term shall have the meaning under the laws of the state in which you reside.

We collect Personal Information from you when you provide it to us or automatically through the Roku Services. We may also obtain information about you from other sources, such as third-party platforms, devices and services used to access the Roku Services, Third Party Channels, content providers, data providers, ad networks and advertising partners, advertisers, service providers (including payment service providers), providers of accounts you link to your Roku account, participating merchants and their partners, and other users if they have referred you to the Roku Services or provided your information to us.

2. Categories of Personal Information We Collect, Process and Disclose to Third Parties; and the Purposes of Processing

Categories of Personal Information Being Collected and Processed	The Purposes for Processing	Categories of Third Parties to Whom the Personal Information Is Disclosed for a Business Purpose	Categories of Third Parties to Whom the Personal Information is "Shared" for Cross-Context Behavioral Advertising or "Sold" and the Purpose
A. Identifiers, including, device identifiers, internet protocol addresses, browser cookies, and other unique online identifiers	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Third party platforms and devices you use to access the Roku Services Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku Services Merchants and their partners you transact with on Roku Services	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns) Channel providers, where the channel application is installed on your Roku Device, and content providers from whom you purchase or subscribe to content (to help you discover content and provide a more tailored experience on the Roku Services, for analytics and reporting purposes by the providers, or to bring you more relevant ads and report on effectiveness of ad campaigns) Third party platforms and devices you use to access the Roku Services (to help them bring you more relevant ads and report on the effectiveness of ad campaigns)
B. Account registration Information, i.e., name, address, email address, telephone number, and payment method and card number	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers from whom you are purchasing or subscribing Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Merchants and their partners you transact with on Roku Services
C. Characteristics of protected classifications under California or Federal law	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
D. Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Merchants and their partners you transact with on Roku Services	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
E. Internet or other electronic network activity information, including internet or other electronic network activity information, including browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, service or advertisement	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Third party platforms and devices you use to access the Roku Services Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku services when you use certain features of our service (e.g., when you post on Roku Community, upload product reviews or content)	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns) Channel providers, where the channel application is installed on your Roku Device, and content providers from whom you purchase or subscribe to content (to help you discover content and provide a more tailored experience on the Roku Services, for analytics and reporting purposes by the providers, or to bring you more relevant ads and report on effectiveness of ad campaigns) Third party platforms and devices you use to access the Roku Services (to help them bring you more relevant ads and report on the effectiveness of ad campaigns)
F. General geolocation data, such as general location and geographical information, including designated market area, country, province, state, city, and postal code	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
G. Precise geolocation	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To personalize your experience on the Roku Services. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests
H. Audio and visual Information, including consumers' photos, videos, and audio recordings	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku Services
I. Inferences drawn from Personal Information, including your preferences, interests, and other information used to personalize your experience	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers and services Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
J. Professional or Employment Information	To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
K. Education Information	To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
L. Personal Information that reveals racial or ethnic origin, religious or philosophical beliefs, union membership, health, and wellness information	To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
M. Personal Information that reveals (a) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, (b) social security, driver’s license, state identification card, or passport number, and (c) content of consumer emails, texts and messages where we are not the intended recipient	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Merchants and their partners you transact with on Roku Services

Over the past 12 months, Roku has collected, processed, disclosed, shared for cross-context behavioral advertising, and sold each of the categories of Personal Information as described in the chart above. Roku does not have actual knowledge that it sells Personal Information or shares for cross-context behavioral advertising the Personal Information of consumers under 16 years of age. Roku does not collect genetic or biometric information, information on sex life or sexual orientation, or citizenship or citizenship status.

Personal Information we collect may be retained for as long as needed to fulfill legitimate business purposes, including the purposes outlined in Section 2, “Categories of Personal Information We Collect, Process, and Disclose to Third Parties; and the Purposes of Processing” of this Supplemental U.S. State Law Privacy Notice, or for a time period specifically required or allowed by applicable regulations or laws.

If you are a California resident, subject to certain exceptions, you may exercise the following rights:

You can submit a right to know/access, correct, and deletion request to through our online form. Such requests are subject to our ability to reasonably verify your identity, where Roku has the right or obligation to do so under applicable law. If you have a Roku account, we will verify your identity by asking you to log into your account. If you don’t have a Roku account, we will attempt to verify your identity by asking you to provide (through the online form or via privacy@roku.com) data elements that we may have collected about you, such as your device type, device ID, and cookie ID.

You can exercise your right to opt out of the “sale” of your Personal Information, or the “sharing” of your Personal Information for cross-context behavioral advertising, and limit our use of your sensitive Personal Information, where permitted by law, by visiting Roku’s Your Privacy Choices page or visiting the Privacy section of the Settings menu of your Roku players and Roku TV models. If you are visiting any Roku Site using a web browser with the Global Privacy Control (“GPC”) signal enabled, we will treat the GPC signal as a “sale” and “sharing” opt-out request.

Where permitted by applicable law, you may authorize another person (your “Authorized Agent”) to submit a request on your behalf through the methods described above. Your Authorized Agent should submit proof that you gave the agent signed permission to submit the request. We may still require you to directly verify your identity and directly confirm that you have provided the Authorized Agent permission to submit the request. If you have questions about our Privacy Policy, please email privacy@roku.com.

California’s Shine the Light law permits California residents to request and receive, once per calendar year and free of charge, information about our sharing of your Personal Information (if any) with third parties for their own direct marketing use. If you are a California resident and would like to make such a request, please email privacy@roku.com. In your request, please include your name and attest to the fact that you are a California resident and provide a current California address. We may ask you for additional information to confirm your identity before responding to this request.

2. Categories of Personal Information We Collect, Process and Disclose to Third Parties; and the Purposes of Processing

Categories of Personal Information Being Collected and Processed	The Purposes for Processing	Categories of Third Parties to Whom the Personal Information Is Disclosed	Categories of Third Parties to Whom the Personal Information is "Sold" and the Purpose
A. Identifiers, including, device identifiers, internet protocol addresses, browser cookies, and other unique online identifiers	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Third party platforms and devices you use to access the Roku Services Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku Services Merchants and their partners you transact with on Roku Services	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns) Channel providers, where the channel application is installed on your Roku Device, and content providers from whom you purchase or subscribe to content (to help you discover content and provide a more tailored experience on the Roku Services, for analytics and reporting purposes by the providers, or to bring you more relevant ads and report on effectiveness of ad campaigns) Third party platforms and devices you use to access the Roku Services (to help them bring you more relevant ads and report on the effectiveness of ad campaigns)
B. Account registration Information, i.e., name, address, email address, telephone number, and payment method and card number	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers from whom you are purchasing or subscribing Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Merchants and their partners you transact with on Roku Services
C. Characteristics of protected classifications under Federal law to the extent they are not "sensitive data" under applicable U.S. State Privacy Laws	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
D. Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Merchants and their partners you transact with on Roku Services	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
E. Internet or other electronic network activity information, including internet or other electronic network activity information, including browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, service or advertisement	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Third party platforms and devices you use to access the Roku Services Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku services when you use certain features of our service (e.g., when you post on Roku Community, upload product reviews or content)	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns) Channel providers, where the channel application is installed on your Roku Device, and content providers from whom you purchase or subscribe to content (to help you discover content and provide a more tailored experience on the Roku Services, for analytics and reporting purposes by the providers, or to bring you more relevant ads and report on effectiveness of ad campaigns) Third party platforms and devices you use to access the Roku Services (to help them bring you more relevant ads and report on the effectiveness of ad campaigns)
F. General geolocation data, such as general location and geographical information, including designated market area, country, province, state, city, and postal code	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
G. Precise geolocation	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To personalize your experience on the Roku Services. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests
H. Audio and visual Information, including consumers' photos, videos, and audio recordings	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku Services
I. Inferences drawn from Personal Information, including your preferences, interests, and other information used to personalize your experience	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers and services Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
J. Professional or Employment Information	To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
K. Education Information	To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
L. Personal Information that reveals (a) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, (b) social security, driver’s license, state identification card, or passport number, and (c) content of consumer emails, texts and messages where we are not the intended recipient	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors. Our affiliates. Law enforcement or others involved with legal, security and safety matters, processes and requests. Merchants and their partners you transact with on Roku Services.

Roku does not have actual knowledge that it sells Personal Information of consumers under 16 years of age.

If we process deidentified data provided to us by third parties, we will not attempt to reidentify it if we are prohibited by applicable law from doing so.

Some states provide consumers certain rights regarding their Personal Information. Depending on where you live and subject to certain exceptions, you may exercise the following rights:

You can submit an access, correction, deletion, and appeal request through our online form or via e-mail at privacy@roku.com. Such requests are subject to our ability to reasonably verify your identity, where Roku has the right or obligation to do so under applicable law. If you have a Roku account, we will verify your identity by asking you to log into your account. If you don’t have a Roku account, we will attempt to verify your identity by asking you to provide (through the online form or via privacy@roku.com) data elements that we may have collected about you, such as your device type, device ID, and cookie ID.

You can exercise your right to opt out of the processing of your Personal Information for targeted advertising or the “sale” of your Personal Information by visiting Roku’s Your Privacy Choices page or Privacy section of the Settings menu of your Roku players and Roku TV models. Where required by law, if you are visiting any Roku Site using a web browser with the Global Privacy Control (“GPC”) signal enabled, we will treat the GPC signal as a request to opt out of the use of your Personal Information for targeted advertising and the “sale” of your Personal Information.

Utah Residents: You can opt out of our processing of Personal Information that Utah law considers to be sensitive by visiting Your Privacy Choices page or the privacy settings on your Roku device.

2. Categories of Personal Information We Collect, Process and Disclose to Third Parties; and the Purposes of Processing

Categories of Personal Information Being Collected and Processed	The Purposes for Processing	Categories of Third Parties to Whom the Personal Information Is Disclosed	Categories of Third Parties to Whom the Personal Information is Disclosed for Targeted Advertising or "Sold" and the Purpose
A. Identifiers, including, device identifiers, internet protocol addresses, browser cookies, and other unique online identifiers	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Third party platforms and devices you use to access the Roku Services Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku Services Merchants and their partners you transact with on Roku Services	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns) Channel providers, where the channel application is installed on your Roku Device, and content providers from whom you purchase or subscribe to content (to help you discover content and provide a more tailored experience on the Roku Services, for analytics and reporting purposes by the providers, or to bring you more relevant ads and report on effectiveness of ad campaigns) Third party platforms and devices you use to access the Roku Services (to help them bring you more relevant ads and report on the effectiveness of ad campaigns)
B. Account registration Information, i.e., name, address, email address, telephone number, and payment method and card number	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers from whom you are purchasing or subscribing Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Merchants and their partners you transact with on Roku Services
C. Characteristics of protected classifications under Federal law	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
D. Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Merchants and their partners you transact with on Roku Services	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
E. Internet or other electronic network activity information, including internet or other electronic network activity information, including browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, service or advertisement	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Advertisers, ad networks and advertising partners Advertising measurement providers Third party platforms and devices you use to access the Roku Services Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku services when you use certain features of our service (e.g., when you post on Roku Community, upload product reviews or content)	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns) Channel providers, where the channel application is installed on your Roku Device, and content providers from whom you purchase or subscribe to content (to help you discover content and provide a more tailored experience on the Roku Services, for analytics and reporting purposes by the providers, or to bring you more relevant ads and report on effectiveness of ad campaigns) Third party platforms and devices you use to access the Roku Services (to help them bring you more relevant ads and report on the effectiveness of ad campaigns)
F. General geolocation data, such as general location and geographical information, including designated market area, country, province, state, city, and postal code	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
G. Precise geolocation	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To personalize your experience on the Roku Services. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests
H. Audio and visual Information, including consumers' photos, videos, and audio recordings	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Channel and content providers Voice assistant providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Other users of the Roku Services
I. Inferences drawn from Personal Information, including your preferences, interests, and other information used to personalize your experience	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers and services Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
J. Professional or Employment Information	To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
K. Education Information	To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
L. Personal Information that reveals racial or ethnic origin, religious or philosophical beliefs, union membership, health, and wellness information	To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality. To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations. To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand, measure and improve their ad campaigns. For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing. To measure performance and analyze key metrics relevant to our business. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.	Service providers and vendors Advertisers, ad networks and advertising partners Advertising measurement providers Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests	Advertisers, ad networks, advertising partners, and ad measurement providers (to bring you more relevant ads and report on effectiveness of ad campaigns)
M. Personal Information that reveals (a) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, (b) social security, driver’s license, state identification card, or passport number, and (c) content of consumer emails, texts and messages where we are not the intended recipient	To provide and maintain the Roku Services, and to process and fulfill your requests or orders. To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations. To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.	Service providers and vendors Our affiliates Law enforcement or others involved with legal, security and safety matters, processes and requests Merchants and their partners you transact with on Roku Services

Roku does not have actual knowledge that it processes the Personal Information of consumers under 13 years of age.

If you are a Utah resident, subject to certain exceptions, you may exercise the following rights:

You can exercise your right to opt out of the “sale” of your Personal Information, or the processing of your Personal Information for targeted advertising, and limit our use of your sensitive Personal Information, where permitted by law, by visiting Roku’s Your Privacy Choices page or visiting the Privacy section of the Settings menu of your Roku players and Roku TV models. If you are visiting any Roku Site using a web browser with the Global Privacy Control (“GPC”) signal enabled, we will treat the GPC signal as a “sale” opt-out request.

Where permitted by applicable law, you may authorize another person (your “Authorized Agent”) to submit a request on your behalf through the methods described above. Your Authorized Agent should submit proof that you gave the agent signed permission to submit the request. We may still require you to directly verify your identity and directly confirm that you have provided the Authorized Agent permission to submit the request. If you have questions about our Privacy Policy, please email privacy@roku.com.

We may amend this Privacy Policy at any time by posting the amended version on the applicable Roku Site or by providing such notice about or obtaining consent to changes as may be required by applicable law .

Roku Privacy Policy